Vouch Digital

Terms of Service

Vouch Digital, a trading name of Bolotin Ltd. Last updated: 10 November 2026

1. About us and these terms

These terms set out the agreement between you and us for the supply of our services.

We are Bolotin Ltd, a company registered in England and Wales with company number 17405583, whose registered office is at 167-169 Great Portland Street, 5th Floor, London, W1W 5PF. We trade as "Vouch Digital". In these terms, "we", "us" and "our" mean Bolotin Ltd.

You can contact us by email at support@vouchdigital.co.uk or by post at our registered office.

These terms, together with any written proposal, order form, quotation, signup confirmation or service schedule we agree with you (an "Order"), form the whole agreement between us. Where there is a conflict, the Order takes priority over these terms.

By placing an Order or using our services, you confirm that you accept these terms. If you do not agree to them, you must not use our services.

These terms apply to businesses. They are not consumer terms, and you confirm you are entering into this agreement in the course of a business.

2. Our services

We provide online visibility and reputation services for plumbing and heating businesses. Depending on your Order, this may include:

setting up and running automated review request campaigns by SMS and email, and replying to reviews on your behalf;
optimising and managing your Google Business Profile, including services, service areas, photos and posts;
designing, building and hosting a website for your business;
local search engine optimisation, including creating and updating your listings on business directories;
structuring your online information so it is clear to AI search tools;
reporting on the work we do; and
related setup, configuration and support.

We will provide the services with reasonable care and skill. We may improve or change how the services are delivered, provided the change does not materially reduce what you receive.

3. Free trials and free periods

We may offer you the services free of charge for a period. Where we do, the length and scope of that free period will be set out in your Order or confirmed to you in writing.

During a free period:

no fees are payable by you;
either of us may end the engagement at any time, for any reason, on written notice; and
the rest of these terms apply in full, including your obligations in clause 6.

At the end of a free period, no charge arises unless you have separately agreed in writing to a paid plan. We will give you at least 14 days' written notice before any fees become payable, setting out the plan and price, and you may decline or end the engagement before then at no cost. We will not take payment from you without your agreement.

4. Fees and payment

Fees, including any setup fee and any minimum term, are set out in your Order. Unless the Order says otherwise:

monthly fees are billed monthly in advance;
any setup fee is payable before work starts, unless your Order waives it or spreads it over a number of months;
where you choose to prepay for a period, the prepaid amount covers that period and is not refundable, except under our 30-day guarantee, where we end the agreement, or where clause 5 says otherwise;
annual plans are paid upfront for 12 months at a discounted price. Because the discount is given in return for paying for the full year, annual fees are non-refundable, in whole or in part, if you stop using the services or end the agreement before the 12 months are up, except under our 30-day guarantee in clause 5. You keep the services until the end of the year you have paid for;
payment is taken by card or direct debit through Stripe, our payment provider;
fees are exclusive of VAT, which will be added if and when we are VAT registered; and
we may increase fees on 30 days' written notice, but not during a minimum term you have agreed. If we increase fees, you may end the agreement before the increase takes effect.

If a payment fails, we may suspend the services until it is resolved. We will tell you before we do.

5. Term and ending the agreement

The agreement starts when we accept your Order. It continues on a rolling monthly basis, or for any minimum term set out in your Order and then on a rolling monthly basis.

On a rolling monthly basis, either of us may end the agreement on 30 days' written notice. If your Order has a minimum term, you may end the agreement at the end of that term by giving 30 days' written notice. If you end it before the minimum term finishes, any setup fee that was waived because you chose the minimum term becomes payable.

If you are on an annual plan, you may cancel at any time and the services continue until the end of the year you have paid for. Apart from our 30-day guarantee below, no refund is due for the unused part of that year. Your annual plan renews for a further 12 months unless you tell us in writing before the renewal date that you do not want it to renew; we will usually remind you by email before it renews. If we end the agreement during a paid year for any reason other than your breach under this clause, we will refund the unused months.

Our 30-day guarantee

If you are not happy with our services, including the website we build for you, tell us in writing (email is fine) within 30 days of your first payment. We will refund that first monthly payment in full, or your annual payment in full if you are on an annual plan, and the agreement ends straight away without any notice period. The guarantee applies once per business, to your first Order with us. Because the agreement then ends within your first 6 months, the website terms below apply: we take the website down, or you can pay the one-off £499 ownership transfer fee to keep it.

Either of us may end the agreement immediately if the other:

commits a material breach that is not put right within 14 days of being asked; or
becomes insolvent or ceases to trade.

We may suspend or end the agreement immediately if we reasonably believe you are using the services in breach of clause 6, or in a way that puts us in breach of the law or a platform's rules.

When the agreement ends:

you must pay any fees due for services provided up to that date;
we will remove our access to your Google Business Profile, which remains yours;
directory listings created for your business remain yours, and we will send you the login details for any accounts we created on your behalf;
if we built and hosted your website: once you have been a paying client for 6 months, the website is yours to keep. We will send you a complete, working copy of it and help you point your domain elsewhere. If the agreement ends before you have been a paying client for 6 months, you can choose either to let us take the website down (on request, we will still send you the written content and images we created for it), or to pay a one-off ownership transfer fee of £499, after which you receive the complete, working copy as above; and
we will handle your customers' data as set out in Schedule 1.

6. Your responsibilities

These obligations matter. They are what keeps both of us on the right side of the law, and we take them seriously.

Contact data and consent

Before you give us any customer contact list, or ask us to connect to software that holds your customers' details, you must confirm to us that you have a lawful basis to contact those people, whether through consent or the "soft opt-in" under the Privacy and Electronic Communications Regulations, and that none of them has opted out. You must not give us purchased lists, scraped data, or contacts who have unsubscribed. You must tell us promptly if someone opts out or asks to be removed.

We may ask you how a list was collected, and we may refuse to send to a list we are not satisfied about. This is not a formality: we will decline the work rather than send messages we do not believe are lawful.

Review integrity

Under the Digital Markets, Competition and Consumers Act 2024, it is unlawful to write, commission, host or publish fake reviews, to conceal that a review is incentivised, or to present reviews in a misleading way. You must not ask us to, and we will not:

write, buy or fabricate reviews;
offer payment, discounts or other incentives in exchange for a review, or for a positive review;
screen customers so that only those likely to leave a positive review are asked ("review gating"); or
suppress, hide or misrepresent genuine negative reviews, including on your website.

We send review requests to your customers and they decide what to write. If you ask us to do any of the above, we will refuse, and we may end the agreement immediately.

Your business information

You must make sure the information you give us for your profile, listings and website is accurate and not misleading, including your services, service areas, prices, qualifications and registrations (such as Gas Safe, NICEIC or NAPIT). You must only give us photos, logos and other material you have the right to use, and you are responsible for approving your website content before it goes live.

General

You must give us accurate information, provide the access we reasonably need (including manager access to your Google Business Profile), keep your login credentials secure, and use the services lawfully.

Compliance with the 2024 Act, PECR and the platforms' own rules as they apply to your business remains your responsibility, and we recommend you take your own advice.

7. Data protection

Where we handle personal data about you and your staff, we do so as a controller, as described in our Privacy Policy.

Where we handle personal data about your customers so that we can provide the services, we do so as your processor and you are the controller. Schedule 1 sets out the terms required by Article 28 of the UK GDPR and forms part of this agreement.

8. Third party platforms and results

Our services depend on platforms we do not control, including Google, business directories, AI search tools, website hosting and mobile networks. We are not responsible for their availability, their policies, or changes they make.

We do not guarantee any particular outcome. We cannot promise a specific number of reviews, calls or enquiries, a particular star rating, any ranking position on Google or elsewhere, or that any AI tool will recommend your business. Those outcomes depend on your customers, your service quality and third party algorithms. What we commit to is delivering the service with reasonable care and skill.

9. Intellectual property

We own the systems, platform, templates, code, workflows and materials we use to deliver the services, and nothing in this agreement transfers that to you, except your own website as set out in clause 5. We grant you a licence to use them for your own business for as long as the agreement lasts.

Once your website is yours under clause 5, you may use, change and host your copy of it anywhere, for your own business. We keep the right to reuse our general templates and code for other clients.

You own your business name and branding, your domain name, your customer data and your reviews. Once you have paid for it, you also own the written content and images we create specifically for your website. You grant us a licence to use your material only as needed to provide the services.

We would like to name you as a client and refer to results we achieved for you in our marketing. We will ask you first, and you can say no or withdraw permission at any time.

10. Confidentiality

Each of us will keep the other's confidential information private, use it only for the purposes of this agreement, and not disclose it without permission, except where the law requires or where it is already public through no fault of ours.

11. Our liability

Nothing in this agreement limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited.

Subject to that, we are not liable for loss of profit, loss of business, loss of goodwill or reputation, loss of anticipated savings, or any indirect or consequential loss.

Subject to that, our total liability arising out of this agreement is limited to the greater of the fees you paid us in the 12 months before the claim, or £500.

We are not liable for loss caused by your breach of clause 6, by inaccurate information you gave us, or by the acts of a third party platform.

12. Events outside our control

Neither of us is liable for failing to perform where the cause is beyond our reasonable control. If such an event continues for more than 30 days, either of us may end the agreement on written notice.

13. General

Notices: must be in writing and sent by email to the addresses we use for the engagement.
Changes to these terms: we may update them on 30 days' written notice. If a change materially disadvantages you, you may end the agreement before it takes effect.
Assignment: you may not transfer this agreement without our written consent. We may transfer it as part of a sale or reorganisation of our business.
Whole agreement: these terms and your Order are the entire agreement between us and replace anything said or written before.
Third parties: no one other than you and us has any rights under this agreement.
Severance: if any provision is found to be unenforceable, the rest continues to apply.
No waiver: a delay in enforcing a right does not waive it.

14. Governing law

This agreement and any dispute arising from it is governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Schedule 1: Data Processing Agreement

This Schedule applies where we process personal data on your behalf, and sets out the terms required by Article 28 of the UK GDPR. In this Schedule, "Client Personal Data" means personal data we process on your instructions in providing the services.

1. Details of the processing

Subject matter	Sending review requests and related reputation services
Duration	The term of the agreement, plus the deletion period in paragraph 9
Nature and purpose	Collecting (including from your job or invoicing software, where you ask us to connect it), storing, organising and transmitting contact data in order to send review requests and process responses
Types of personal data	Name, mobile number, email address, job or transaction reference, service date, message content and responses
Categories of data subject	Your customers
Special category data	None. You must not provide special category or criminal offence data

2. Roles

You are the controller and we are the processor in respect of Client Personal Data. You confirm that you have a lawful basis for the processing, that you have given the required privacy information to your customers, and that your instructions to us comply with data protection law.

3. Our obligations

We will:

process Client Personal Data only on your documented instructions, unless required otherwise by law, in which case we will tell you first unless the law prevents us;
ensure that anyone authorised to process the data is under a duty of confidentiality;
implement appropriate technical and organisational measures under Article 32, including access controls, strong authentication and encryption in transit;
assist you, so far as reasonably possible, in responding to requests from individuals exercising their rights;
assist you with your obligations under Articles 32 to 36, including security, breach notification and data protection impact assessments;
notify you without undue delay, and in any event within 48 hours, on becoming aware of a personal data breach affecting Client Personal Data; and
make available the information you reasonably need to demonstrate compliance with Article 28.

4. Instructions

We will tell you if, in our opinion, an instruction from you infringes data protection law. We may decline to act on such an instruction.

5. Sub-processors

You give us general authorisation to appoint the sub-processors listed in Schedule 2. Before we add or replace a sub-processor, we will tell you by email and update Schedule 2. You may object on reasonable data protection grounds within 7 days of that email, and we will discuss your objection with you in good faith. If we cannot resolve it, you may end the agreement on written notice.

We impose data protection obligations on each sub-processor equivalent to those in this Schedule, and we remain responsible to you for their performance.

6. International transfers

Some sub-processors are located outside the UK. Where Client Personal Data is transferred outside the UK, we ensure an appropriate safeguard is in place, being the UK Extension to the EU-US Data Privacy Framework where the sub-processor is certified, or the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

7. Audits

We will make available the information reasonably necessary to demonstrate compliance with this Schedule and, on reasonable written notice and no more than once a year (unless required by a regulator or following a breach), allow for and contribute to an audit by you or an auditor you appoint. Audits must be conducted during business hours, must not unreasonably disrupt our business, and are subject to confidentiality.

8. Assistance and costs

We provide reasonable assistance under paragraphs 3 and 7 at no charge. Where a request is repeated, excessive or requires significant work, we may charge our reasonable costs, having told you first.

9. Deletion and return

On the agreement ending, we will delete or return Client Personal Data at your choice, within 30 days, unless the law requires us to keep it. Copies may persist in routine backups for a limited period, after which they are overwritten. Backup copies remain subject to this Schedule until deleted. You may request deletion at any time in writing.

10. Liability

Liability under this Schedule is subject to the limits in clause 11 of these terms, except where those limits cannot lawfully be applied.

Schedule 2: Sub-processors

Sub-processor	Purpose	Location
HighLevel Inc. (including LeadConnector)	CRM, campaign delivery, data hosting	United States
Twilio Inc.	SMS delivery	United States
Sinch (Mailgun)	Email delivery	United States / EU
Google LLC / Google Ireland Ltd	Google Business Profile management; business email	United States / Ireland
Merchynt, Inc. (Paige)	Google Business Profile reporting, including published reviews	United States
Cloudflare, Inc.	Hosting websites we build for you, including their enquiry forms	United States / global
Zapier, Inc.	Connecting your job or invoicing software to our CRM, where you ask us to	United States
Stripe, Inc. / Stripe Payments Europe Ltd	Payment processing (client billing data only)	United States / Ireland

This list is current as at the date at the top of this page. We will notify clients of changes in accordance with paragraph 5 of Schedule 1.

Bolotin Ltd, trading as Vouch Digital. Registered in England and Wales, company number 17405583. Registered office: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF.

View our Privacy Policy or contact us with any questions.